CURRICULUM VITAE
Writing Roles
COPYWRITER (FREELANCE)
February, 2022 to Present
Chief copywriter for Vertex Pharmaceuticals GenePossibilities Patient Website Phase 1 Launch: https://www.genepossibilities.com
Collaborated with creative team to develop strategy and created copy for banner ads to drive traffic to client's website
Crafted engaging copy for downloadable resources
Oversaw the complete re-write of the existing website to transition into a more reader-friendly approach using patient literacy practices
Kept the brand's integrity intact by keeping an eye on the consistency and quality of marketing content.
Collaborated closely with clients to identify needs and challenges, as well as campaign themes that were solution-oriented.
Developed CRM email sequences for GenePossibilites Patient website.
OWNER & SENIOR COPYWRITER, CANAANLAND MEDIA, LLC
June 2008 - Present
Using copy to creatively express brands on multiple platforms.
Created high-impact messaging for all marketing media.
Managed all aspects of copy review and editing, including guidance and oversight of production.
Responsible for producing clear, cohesive, concise, and effective copy for campaigns across print and digital channels to increase member engagement
Developed web content marketing strategy
Editing of content/ documents
LEAD COPYWRITER & HEAD OF RESEARCH, NUTRIRISE
January 2020 - July 2021
Customized brand message to reach and capture target audience interest and drive engagement.
Collaborated with creative director and copywriting team in completing all phases of client projects from planning to on-time completion of
quality deliverables.
Developed web content marketing strategy
Led Research & Copywriting team in delivery of NORA, a high-level and custom client assessment, resulting in an interactive customer
experience & increased sales.
Played instrumental role in creative planning and review sessions, working with tech and design teams to elevate quality of content and designs.
Produced original, creative content for promotional advertisements and marketing materials.
GRANT PROPOSAL WRITER, ALLEGRO FOUNDATION
April 2014 - September 2021
Developed effective and engaging grant proposals for private foundation grants.
Created thorough year-end reports for grant cycle reporting
Created customized research reports of new grant opportunities each quarter.
Collaborated with Founder, Program Direction, and staff to identify key issues facing the organization and effectively worked with the team to
create solutions.