WEBSITE COPYWRITING
Specializing in HCP and patient-centered, engaging copy
VERTEX PHARMACEUTICALS
May 6, 2022
This unbranded, patient-centered website introduces the idea of gene therapy to the general public. It serves as an educational resource for people living with genetic disease to learn more about the possibility of gene therapy.
Chief copywriter for Phase 1 of this site which was launched early May 2022.
Focus:
Simplifying gene therapy to a 6-8th grade level
Incorporating health literacy practices into writing for clarity
NUTRIRISE
Jan. 2020 - July 2021
This e-commerce website focuses on nutritional supplements for a multi-million dollar business.
Lead Copywriter for the entire website and product pages.
Focus:
Building connection with the customers
Highlighting the benefits and features in a relatable and engaging manner
Pulling through the company branding, voice, and tone
Interested in seeing more of my work? Please get in touch and I’ll be glad to share some more pieces with you.